“The group’s success in promoting a lifestyle focus for dentistry also changed the public’s perception of the sector; instead of being only about fillings, drilling and extractions, consumers started to associate a visit to the dentist with enhancing their own self-esteem and confidence through an improved smile.” - Mrs Chong-Tan, CEO and co-founder, Smile Inc
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“The group’s success in promoting a lifestyle focus for dentistry also changed the public’s perception of the sector; instead of being only about fillings, drilling and extractions, consumers started to associate a visit to the dentist with enhancing their own self-esteem and confidence through an improved smile.” - Mrs Chong-Tan, CEO and co-founder, Smile Inc