Ms Sabrina Tan launched Skin Inc, known for its range of customisable serums, in 2007. The brand now has a presence in more than 100 cities in Asia, Europe and the United States. Even as it takes on the world, Skin Inc is also integrating big data into its growth strategy - it is tapping its database of customer "skin check" questionnaires to come up with new products.
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Ms Sabrina Tan launched Skin Inc, known for its range of customisable serums, in 2007. The brand now has a presence in more than 100 cities in Asia, Europe and the United States. Even as it takes on the world, Skin Inc is also integrating big data into its growth strategy - it is tapping its database of customer "skin check" questionnaires to come up with new products.