POSTED 27 Oct 2017 - 08:47

How is IE Singapore helping to bridge global businesses where English is limited?

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What type of support is available and are there readily available resources we can tap on? I read the recent article on how Ms Christine helped buyers @7-11 to bring in Tao Kai Noi (http://www.sgsme.sg/news/towkays/distributor-goes-importing-tao-kae-noi-making-its-own-snacks) That is inspiring, and leads me to my question. Thank you.
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Expert’s Take

Wong Choo Sin
Divisional Director, Enterprise Partnership Group, International Enterprise Singapore

When it comes to markets that do not use English as first language, we encourage Singapore companies to consider employing local staff or engage a translator as it’s one of the most effective ways to overcome language barriers. Furthermore, local staff knows the ins and outs of the market, so they can help you understand the business landscape and cultural differences. Those with more resources may want to send their Singapore staff to learn the language.

While IE Singapore does not have a specific assistance programme on language support, our Market Readiness Assistance (MRA) programme covers support for third party advisory or consultancy for overseas market set up, business matching and market promotion, including third party advisory legal and documentation. With this, you can engage an in-market consultant who knows the language and can help you when it comes to your business set up, especially for matters concerning legal and regulatory documentation.

Responses

Wong Choo Sin
8 Nov 2017 - 21:48

When it comes to markets that do not use English as first language, we encourage Singapore companies to consider employing local staff or engage a translator as it’s one of the most effective ways to overcome language barriers. Furthermore, local staff knows the ins and outs of the market, so they can help you understand the business landscape and cultural differences. Those with more resources may want to send their Singapore staff to learn the language.

While IE Singapore does not have a specific assistance programme on language support, our Market Readiness Assistance (MRA) programme covers support for third party advisory or consultancy for overseas market set up, business matching and market promotion, including third party advisory legal and documentation. With this, you can engage an in-market consultant who knows the language and can help you when it comes to your business set up, especially for matters concerning legal and regulatory documentation.

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