Defining your Brand’s DNA
DATE: Jan 8
TIME: 1:00 PM to 5:00 PM
VENUE: SME Centre @ ASME , Enterprise Room, 167 Jalan Bukit Merah #03-13, Tower 4 Connection One, Singapore 150167
ORGANISER: SME Centre@ASME
Join us to learn the importance of Branding and how to diagnose your company's brand gap thru the Brand Audit Group Diagnostic session.
About this Event
Workshop outline & topics:
The meaning of a Brand and Branding
Steps to create a Brand Development Framework
Conducting a Brand Audit
Identify Gaps in Brand Perception
Brand Audit Group Diagnostics:
Diagnose your company brand’s perceptual gap with internal & external brand audits.
Formulate strategies to strengthen your company brand’s recall, evaluation & equity.
Finally, devise an action plan to move towards your branding goals