SGSME Networking and Fireside Chat 3: How Do Seasoned Brands Respond to Disruption and The New Normal?
CYC and Lam Soon are two household brands in Singapore and their journey of transformation is as colourful as their history. Each has a compelling story to share with businesses that are facing the brunt of new competition, evolving consumer tastes, manpower woes and digitalisation.
Join Dylan Tan, editor of sgsme.sg, as he chats with Fong Loo Fern (managing director of CYC Made To Measure) and Whang Shang Ying (executive chairman of Lam Soon Singapore) about how both their brands have revolutionised internal mind-sets and systems to respond to external disruption; as well as cope with the current new normal marketplace.
Plus hear from the Infocomm Media Development Authority (IMDA) about the enhanced government assitance and latest initiatives under the SMEs Go Digital programme to support enterprises in their digital transformation journey.
SGSME Networking and Fireside Chat 3: How Do Seasoned Brands Respond to Disruption and The New Normal? is supported by StarHub and Mercure Singapore On Stevens.
Register at networking3.sphevents.com.sg