The Retail Lab recreates, for example, the setting of a pharmacy, so that GSK and its partners can test and evaluate the responses of "shoppers" to the way products are packaged and displayed, or the way promotions are run.
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The Retail Lab recreates, for example, the setting of a pharmacy, so that GSK and its partners can test and evaluate the responses of "shoppers" to the way products are packaged and displayed, or the way promotions are run.