Husband and wife team Lee Yue Jer (left) and Kee Vern Cheng with the first two flavours of their potato chips sold under the F.East banner. They had noticed that the market lacked a chip capturing the complex flavours of Singapore dishes, and that many chips offered only "one-note" flavours such as seaweed or cheese.
Caption: 
Husband and wife team Lee Yue Jer (left) and Kee Vern Cheng with the first two flavours of their potato chips sold under the F.East banner. They had noticed that the market lacked a chip capturing the complex flavours of Singapore dishes, and that many chips offered only "one-note" flavours such as seaweed or cheese.