Even large enterprises fail to get the right idea. Take Starbucks; after opening 90 locations in Australia in just eight years, it was forced to close 61 of them. The reason? Starbucks simply didn't appeal to Australians' tastes. It served sweeter coffee than Australians liked, while charging more than existing local cafes.
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Even large enterprises fail to get the right idea. Take Starbucks; after opening 90 locations in Australia in just eight years, it was forced to close 61 of them. The reason? Starbucks simply didn't appeal to Australians' tastes. It served sweeter coffee than Australians liked, while charging more than existing local cafes.