Back in 2004, Mr Mah Chern Wei was selling high-end, custom-made electric basses. In 2012, he asked Aurisonics founder Dale Lott if he could represent its products in Singapore and became the first person to manage the regional retail business for the in-ear monitor manufacturer. He was a partner when it was acquired by Fender at the end of 2015.
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Back in 2004, Mr Mah Chern Wei was selling high-end, custom-made electric basses. In 2012, he asked Aurisonics founder Dale Lott if he could represent its products in Singapore and became the first person to manage the regional retail business for the in-ear monitor manufacturer. He was a partner when it was acquired by Fender at the end of 2015.