Being a community-minded organisation is in our DNA. Zendesk has been wholeheartedly committed to tying profit and purpose to our business strategy since we were founded over 10 years ago. Businesses large and small, local and foreign, must step up their social responsibility efforts - not only because it is the right thing to do, but because giving back is now a vital part of operating a successful business.
There is plenty of research, as well as feedback from our own people, that proves that being a giving company drives employee retention and talent attraction, cultivates customer loyalty, safeguards corporate reputation, and helps grow your bottom line. It is also important to remember that it's not just money you can give, but your people's expertise and time.
CSR can no longer be treated as a "nice to have". It must be a core business focus.