There are a multitude of ways the advertising industry can help and raising awareness by visualisation is one of the most powerful means. GREY Malaysia's Unforgettable Bag' a Cannes Lions Award-winning campaign for Tesco (which encouraged customers to embrace reusable bags) not only raised awareness globally but contributed to behavioural change. The same with the agency's "Plastic Diet" campaign for WWF, which drew worldwide media attention to the volume of plastic people inadvertently consume.
Even at a local level one can take meaningful action, GREY Singapore staff recently volunteered to do a Changi Beach clean-up. This helps to protect the environment as well as give back to the community.
At a global level, one can take WPP as an example. It recently took the word "plastic" out of its name - Wire & Plastic Products - and has committed to phasing out single-use plastics in all of its 3,000-plus agency offices and campuses worldwide by 2020. It has also signed the New Plastics Economy Global Commitment and pledged to work with clients and partners to drive change.
The advertising world can lead when it comes to championing waste-free living. It has the commitment, and the communications expertise to help make plastic pollution a priority for people. By collaborating at scale, it can make an even more discernible difference.