Tourists today are spoilt for choice. To get them to come, we need to differentiate ourselves and build on our strengths. We should not dwell on shopping centres or "natural" beauty when many other destinations easily outclass us.
Our forte is food. Our multi-cultural heritage, influx of foreign cuisine, and hygienic environment make us a gastronomic paradise. Food tours, Michelin-starred food centres and themed food festivals should be widely promoted. Related activities should be culinary schools and sale of specialised food ingredients. We should also consider making wine tax-free, as in Hong Kong.
Entertainment is another area which can be exploited. Ranging from cultural events to musical concerts to theatrical performances, more needs to be staged at venues, both indoors and outdoors preferably at night when it is cooler. Sports is a third area to focus on. Beyond the F1 night race, there should be more world-class spectator-sport events in golf, tennis, soccer and rugby.
For all these initiatives, elder-friendly arrangements must be made, given the growing proportion of silver generation travellers. This will certainly get Singapore into their bucket list of destinations.