POSTED 22 Apr 2019 - 12:04

What's needed for Singapore to keep the tourists coming?

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How do we get them to keep spending while they are here?
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Top Response

Dileep Nair, Independent Director, Thakral Corporation Ltd

Tourists today are spoilt for choice. To get them to come, we need to differentiate ourselves and build on our strengths. We should not dwell on shopping centres or "natural" beauty when many other destinations easily outclass us.

Our forte is food. Our multi-cultural heritage, influx of...

Responses

Anand Sanghi, President, Asia and India, Vertiv
21 May 2019 - 11:18

Singapore does not need to worry about keeping the tourists coming - I see this with my own family, friends, and business partners from overseas who love coming here, again and again. But in today's hypercompetitive environment for capturing spend, the key is novelty and customer experience. Jewel at Changi promises to be an immersive experience that will add soul to shopping, flavors to eating, excitement to adventure, outdoors to indoors, personal touch to technology, bricks to clicks … It promises to be an oasis that will entice visitors to stay longer, spend more, and come back. I cannot wait to experience Jewel myself and spread the word about Singapore's latest attraction.

Dileep Nair, Independent Director, Thakral Corporation Ltd
13 May 2019 - 09:56

Tourists today are spoilt for choice. To get them to come, we need to differentiate ourselves and build on our strengths. We should not dwell on shopping centres or "natural" beauty when many other destinations easily outclass us.

Our forte is food. Our multi-cultural heritage, influx of foreign cuisine, and hygienic environment make us a gastronomic paradise. Food tours, Michelin-starred food centres and themed food festivals should be widely promoted. Related activities should be culinary schools and sale of specialised food ingredients. We should also consider making wine tax-free, as in Hong Kong.

Entertainment is another area which can be exploited. Ranging from cultural events to musical concerts to theatrical performances, more needs to be staged at venues, both indoors and outdoors preferably at night when it is cooler. Sports is a third area to focus on. Beyond the F1 night race, there should be more world-class spectator-sport events in golf, tennis, soccer and rugby.

For all these initiatives, elder-friendly arrangements must be made, given the growing proportion of silver generation travellers. This will certainly get Singapore into their bucket list of destinations.

Mario Singh, CEO, Fullerton Markets
6 May 2019 - 09:54

The unveiling of Jewel is certainly one of the highlights which will boost Singapore's tourism. I was there on April 16 and was blown away by the scale of it.

The Rain Vortex, billed as the world's tallest indoor waterfall, together with perennial favourites like A&W and Shake Shack, will draw massive crowds. I am reminded of a book called The Expulsive Power of a New Affection by Thomas Chalmers. In the book, Dr Chalmers shared that when a new love enters our hearts, it can drive out old and stagnant feelings. This is the reason why Singapore's tourism probably spiked during the unveiling of "new affections" like Marina Bay Sands and Gardens by the Bay. A two-pronged approach is necessary to keep the tourists coming and spending. Firstly, the unveiling of new initiatives from time to time. Secondly and more importantly, the development of a strategy that includes food, shopping and various experiences surrounding the new initiatives. This will keep tourism dollars constantly flowing.

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Uma Rudd Tan, Creative Director, Weber Shandwick Singapore
6 May 2019 - 09:37

Will Jewel draw more visitors? Not if it's just another piece of infrastructure. We already have world-class infrastructures aplenty in Singapore. What Singapore needs to do is repackage our culture into unique experiences that people can't find anywhere else in the world because the new travellers - the millennials and Gen Z - are not after tourism locations. They're looking to build their portfolio of experiences - experiences after all are more fulfilling and far more Instragrammable than locations.

Victor Mills, Chief Executive, Singapore International Chamber of Commerce
26 Apr 2019 - 17:21

The answer is not only adding new attractions like The Jewel and the expanded integrated resorts. The answer is in consistently marketing all of Singapore's assets and offerings. For example, our multi-culturalism, our amazing museums and art galleries, our arts scene, our food culture, our fabulous HBD estates, our park connectors, our zoos and our southern islands. Singapore has so much to offer beyond the Orchard Road hotel and shopping belt. It's time we got the word out. Tourists today want authentic experiences above all else that they can remember and treasure. We need to give them those authentic experiences for them to become repeat visitors.

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Martin Alintuck, MD, South East Asia, Ruder, Finn Asia
22 Apr 2019 - 15:21

The true culture of Singapore is missed by many tourists. Aside from being a modern miracle full of great food, shopping, and fun activities, what it means and what it's like to be truly Singaporean will greatly enhance the tourist experience. The idea is to focus on the essence of Singapore so that tourists truly understand what makes The Little Red Dot so unique. An experiential dive into the history, culture and colour of Singapore is a must - and will encourage greater interest in the country and, ultimately, more tourists.

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