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AirAsia in major pivot to digital business to stay afloat

By Ng Suzhen
The Business Times
AirAsia in major pivot to digital business to stay afloat
Ms Aireen said the pandemic and the significant downtime of flights gave the company the opportunity to fast-track its digital transformation strategy.
AirAsia in major pivot to digital business to stay afloat
The ongoing digital transformation has also allowed AirAsia to create hundreds of jobs for its own staff.
29 Dec 2020 - 05:50

Kuala Lumpur

WHILE the Covid-19 pandemic has seen the global aviation industry suffer tremendously with massive lay-offs and airlines scrambling to get a foothold on financial stability, Malaysia's AirAsia is one company that is busy thinking out of the box to reinvent itself and stay

AIRASIAdigitalisationaviation

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