SINGAPORE - Barry's Bootcamp, a popular workout chain from the United States that boasts A-list celebrities as members, will open here in May, making Singapore the first Barry's Bootcamp location in Asia.
It will set up shop at 18 Robinson Road in the redeveloped Robinson Tower in Raffles Place, Barry's global chief executive Joey Gonzalez told The Straits Times.
The chain prides itself on offering "the best workout in the world" that is meant to push you to your limit.
Its hour-long workout session - consisting of 30 minutes of cardio training and 30 minutes of high-intensity interval training or HIIT - have been described as hardcore, brutal and a shock to the body.
Fans reportedly include Kim Kardashian, Justin Bieber and David and Victoria Beckham.
Mr Gonzalez would not divulge the names of its celebrity clients, but acknowledged that Barry's has developed "a cult-like following amongst A-list celebrities and athletes".
Workouts at Barry's are done in a nightclub-like setting in the so-called Red Room, with mood lighting and nightclub music.
At the Singapore studio, the Red Room will have 21 treadmills and 27 benches, said Mr Gonzalez.
The studio will also have luxury male and female changing room facilities, and a fully equipped Fuel Bar.
"Our high intensity interval training is results driven- pushing clients to their physical and mental limits- and efficient," said Mr Gonzalez, who still teaches on Saturdays in Los Angeles.
"A class incinerates fat, burns up to 1,000 calories, releases stress and boosts your resting metabolism even after class is over."
Prices in Singapore will be between $23 and $46 per class, depending on the package or membership purchased, he said.
Founded in 1998 in Los Angeles by fitness trainer Barry Jay, Barry's Bootcamp now has 55 locations worldwide including Los Angeles, New York, Milan, London, Sydney and Dubai. It opened in Australia just last year.
Barry's Singapore is owned by the Australia-based Fitness and Lifestyle Group, which owns other brands like Fitness First Australia and Zap Fitness.
In Singapore, the closest type of workout to Barry's Bootcamp is the one from Orange Theory Fitness from the US.
"They have similar workouts where you rotate between different exercises involving different pieces of equipment... It is the basis of interval training, to not do one thing for an entire class," said a fitness studio owner who has tried both workouts. He declined to be named.
"With these workouts, it's like taking a traditional circuit training workout and packaging it in a modern way with the loud music and the hyped-up instructors," he said.
"The younger crowd tend to like classes where you switch between two or more type of exercises in the same session."