Chope partners with MeiTuan Dianping to target China tourists

Chinese tourists can now book tables at Chope restaurants using the Chinese platform


CHINESE tourists can now enjoy more convenient and localised travel-dining services following a regional integrated partnership between Asia's leading dining platform, Chope, and China-based lifestyle service giant Meituan-Dianping.

The partnership enables Chinese tourists to make restaurant reservations at Chope restaurants via Meituan-Dianping's platform for free. This partnership is the first to make such a service available to them in this region.

Chope's founder and chief executive Arrif Ziaudeen said: "We're extremely excited to embark on this new venture with Meituan-Dianping, an industry heavyweight in its own right.

"We are confident that Meituan-Dianping's platform will contribute significantly to outbound destination discovery, and that the integration will help match tourist dining demands to our exciting network of over 4,000 restaurants regionally."

Meituan-Dianping is a tech platform that facilitates booking and delivery services for Chinese users, enabling them to discover restaurants and make reservations through it.

Chope said that within the first weeks of implementing the integration in mid-January, more than 3,000 reservations were made by Chinese travellers with the 60 Chope restaurants featured in the first phase of the partnership.

Chope aims to leverage the boom in Chinese tourists across the eight cities in which it operates - Singapore, Hong Kong, Beijing, Bangkok, Shanghai, Bali, Phuket and Jakarta.

It plans to expand the partnership by incorporating more restaurants across all Chope cities in the coming months.

With Chinese tourism F&B receipts in Singapore having peaked last year and Nielsen and United Nations World Tourism Organisation reporting that Chinese tourists are now more focused on having a holistic dining experience abroad, Chope seeks to link a previously latent Chinese tourist market segment to local F&B businesses.

The integration follows previously reported partnerships with Instagram and Google Dining.

With regards to fund-raising plans, Mr Arrif said: "As with Meituan-Dianping, Chope is always looking to work with strategic and financial partners to boost future growth exponentially."

Singapore Press Holdings, which owns The Business Times, is an investor in Chope.