Experts to share how SMEs can change the game

Singapore

A STAR-STUDDED line-up of business leaders from companies such as Razer and Tata Communications will be speaking at an upcoming SME clinic.

How Game-Changers Lead in the Company and the Market is the second of six Business Empowerment Seminars organised by sgsme.sg, a business resource portal powered by The Straits Times, The Business Times and Lianhe Zaobao.

It is supported by RHB Bank and co-hosted by U-SME, the SME arm of NTUC.

The inaugural event was held in March and the upcoming one will take place on May 17 again at NTUC Centre.

Topics such as game-changing practices and building a culture of innovation for growth will be covered by speakers including Tata Communications' managing director and group CEO, Vinod Kumar; and Razer's chief strategy officer, Lee Li Meng.

They will be sharing their insights on the importance of innovating and attendees can expect to hear these industry experts' secrets to staying ahead of the competition.

Mr Kumar, for instance, will detail how he inculcated a culture of innovation within Tata, before venturing out to disrupt the market.

Tata Communications, which created the world's largest network of Internet of Things (IoT) in India, is expecting that business to grow tenfold over the next year. Mr Kumar also recently co-authored a report published by Tata Communications, called Cognitive Diversity: AI & the Future of Work, where he touched upon the potential uses and impact of Artificial Intelligence (AI).

The view will then flip when Razer's Mr Lee sheds light on what exactly the company does to get into the minds of its customers, in order to create what they want or even what they will next want.

Razer's products, which include gaming laptops, mice and keyboards, have been garnering rave reviews by many technology publications. It also operates an e-payment platform called Razer Pay.

The final speaker at the seminar is Jacky Tai, principal consultant of Unbroken Branding. He will illustrate how some of the most innovative and game-changing companies have, in recent years, tripped due to critical management mistakes.

Mr Tai's company, Unbroken Branding, helps SMEs gain a competitive advantage for their brand.

The afternoon will culminate in a panel discussion where Dr Wolfgang Baier, group CEO of Luxasia, will join Mr Lee to debunk the myth that only large corporations with deep pockets have the means to change things.

Mr Tai will moderate the session as the panellists look at how many startups have successfully managed to disrupt the game despite limited resources, and changed the rules themselves to become million-dollar giants.