It Changed My Life: Playing her way into the big league of gaming

She now has a finger in every e-gaming pie, but Elicia Lee took a roundabout route to success

Six years ago, Ms Elicia Lee and her colleagues were retrenched from the marketing department of Electronic Arts (EA), one of the world's biggest gaming companies.

The management wanted to concentrate on bigger markets, and felt that Singapore was too small and lacked potential.

Ms