BEAUTY ALLURE

Luxe skincare labels drawn to Singapore market

At least five premium brands have entered the scene recently, targeting savvy consumers who are willing and able to splurge on quality products

After a decade of research and development, home-grown skincare label Heure was not going to let a pandemic get in the way of its launch.

The premium line under Estetica Beauty, which owns the Estetica chain of beauty salons and skincare brand Est Lab, debuted online in November. Its