VENTURE capital firm Quest Ventures has joined a S$200,000 seed funding round for Singapore-based celebrity video platform Sendjoy to expand in Asia.
Sendjoy was launched in June 2020 by Singapore film producer Low Ser En and co-founder Lim Liang Chun. It said that it has grown from 20 "sendjoyers" - celebrities and talent who can be engaged for personalised greeting videos - to over 200. They include local celebrities Gurmit Singh and Nat Ho.
James Tan, managing partner of Quest Ventures, said in a press statement: "Since the advent of the Covid-19 pandemic, we saw a rapidly growing need for consumers to find novel ways to stay connected to each other, and for celebrities and creators to be more creative in engaging their fans and communities when they can't meet in person.
"The events of 2020 sped up consumer adoption of social video tools like Zoom and TikTok. Against this backdrop, Sendjoy is leading a new consumer behaviour of creating and sharing high-quality mobile video greetings through a digital marketplace approach."
Ms Low said: "This round of funding allows us to invite Sendjoyers beyond the shores of Singapore. As consumers internationalise and diversify their content diet, it is even more important for a platform like ours to offer a diverse pool of Sendjoyers for everybody who is looking to create perfect content for that special someone.
"Most of our December bookings were meant for Christmas and New Year greetings. As Covid-19 rages on and travel restrictions persist, Sendjoy will be there for people who can't make it back home to be with friends and families this Chinese New Year."