Hmlet: a hard lesson in hubris

It remains to be seen if the recent initiatives taken by the struggling co-living operator can fix the problem it has: weak demand amid a highly competitive space

Singapore

REALITY has set in for co-living operator Hmlet. An overly rapid expansion, a cash crunch and a management exodus have forced the company to rethink its lofty ambitions. Its US-listed, China-based peers, which have experienced similar falls from grace, also offer some hard