GLOBAL technology food company MealPal on Monday launched a food subscription service in Singapore, a move that marks its first foray into Asia.
The company, which was launched in 2016 and targets busy professionals, has introduced an SMS communication service to hawkers instead of a daily email as many stall owners do not have an email account.
MealPal is also launching WorkPals, in which colleagues can see what one another has ordered, and coordinate meals and pick-ups together.
The service will be launched across four business hubs across the island – Buona Vista, the CBD (central business district), Novena and Orchard – with lunch and dinner options from fast casual restaurants as well as hawker stalls available for members every week day.
MealPal has more than 250 food and beverage (F&B) partners including The Soup Spoon, Teppei Syokudo, Tuk Tuk Cha, Grain Traders and hawker stalls at Lau Pa Sat and Amoy Street Food Centre.
Co-founder Mary Biggins said: "Singapore has without doubt been our most exciting launch of any other market. The nuances and unique qualities of the food culture here, how work colleagues cherish their lunchtime as an important social part of the day, and the incredible variety of food options from grain bowls to hawker lor mee (noodles) mean our launch couldn’t have come at a better time."
MealPal has processed more than 10 million orders and was previously available in 16 other markets such as the US, Canada and the UK. Singapore is its 17th market.
"Where restaurants struggle to boost margins and retain customers amidst stiff competition during peak service hours, MealPal provides a way for those restaurants to connect with new swathes of customers whilst reducing costs and making operations more efficient," it said.
In its two years of operation, MealPal said that it has raised over US$35 million in venture capital funding. It has over 4,000 restaurant partners to date.
MealPal is looking to expand to more countries within the next year.