ShopBack sells personal finance community Seedly

Buyer is Hong Kong-based CompareAsiaGroup, which has a portfolio of brands across six markets in Asia

Singapore

CASHBACK rewards player ShopBack has sold off its full stake in Seedly, a personal finance community platform, to Hong Kong-based CompareAsiaGroup.

In a press statement on Tuesday, Seedly said that it will continue to run as an independently-branded standalone platform,