SPH-backed events startup raises S$0.68m in seed funding


HAPZ, a homegrown event-tech startup, said on Tuesday that it has raised S$0.68 million in seed funding.

The round is led by Singapore-based seed-stage venture capital firm Cocoon Capital, and participated by SPH Media Fund, Quest Ventures, TinkBig Venture and an angel investor.

SPH Media Fund is the S$100-million investment fund of Singapore Press Holdings (SPH).

Hapz, which "curates the most exciting events" in Singapore on a single platform, provides end-to-end services to customers, from event discovery and ticket sales to exclusive deals and customer support.

The platform aims to save customers time and enables easy comparison and efficient planning of activities.

Hapz's proprietary dynamic pricing system allows customers to decide on a price they are willing to pay for an event that interests them. If the price falls within the acceptable range generated by the system, they will immediately be notified on the confirmation of the transaction.

Hapz said: "As users interact with different events on the platform, Hapz has the ability to understand user preferences better and target them with relevant events and deals."

Hapz was formerly known as GoTixs and was among the second batch of startups selected for the SPH Plug & Play accelerator programme, a joint venture by SPH, Plug and Play, and then-Infocomm Investments (the investment arm of the then-Infocomm Development Authority of Singapore) to nurture new ideas that could transform the media industry.

The Business Times understands that the S$0.68 million raised is on top of the S$30,000 raised in seed funding from the SPH Plug & Play accelerator programme.

Hapz said that it will use the latest money to grow the team and build partnerships with merchants and event organisers across verticals and across the region.

Cocoon Capital managing partner Michael Blakey said: "Hapz has the potential to build the No 1 experience booking platform in Asia. The Hapz team is executing at lightning speed."