Viewing creativity through the lens of the pandemic

In the face of the chaos arising from the pandemic, the world is now predisposed to a radical approach to innovation. The gravity of the situation draws businesses to take the leap of faith and innovate where they would previously be less daring.

THE Covid-19 pandemic has brought a turbulent change to human life. Amid the overwhelming negative outcomes, the crisis also saw many people and organisations respond with rapid innovation. I turn to psychological research to examine what propels or hampers creativity amidst the pandemic.